Submit a Project Brief

About You

Your Name *

Company Name *

Your Email *

Have you already purchased your domain name? *


If so, what is your domain and where did you purchase it (i.e. 123-reg)

Explain what your company/organisation does, what products/services you offer? *

  • Please, state the primary product(s)/service(s) of your company.
  • Give us as much background information about your company as possible.
  • This text could be incorporated into your website.

Do you have a slogan or tagline that clearly describes what you offer regarding benefits or features? *

  • It's okay either not to have a slogan or have one (even simple one).

What problems does your business solve? *

  • How your products/services help other people to solve their problems, in what ways?

How is your company different from your competition? *

  • What do you offer that your competition doesn’t offer?
  • What are the advantages of your products/services/working experience?
  • Something that differentiates you from your competition?
  • Reasons customers should choose you rather than your competitors?
  • It might be that you've been in business twice as long as any of your competitors or that your customers stay with you for an average of 5 years, you offer excellent service, you have the best products on the market, you have the best prices on the market, etc.

Do you have any proof that your products/services are better than your competition? *

  • E.g. client testimonials, products comparisons/ reviews, feedback from clients, some other proof of excellence.

About your new website

What is the main goal of this website?

What do you want this website to do for your company?

  • Identify your short-term and long-term objectives

Do you have any colour palette / font preferences?

  • In case you have some personal preferences for colours/fonts to be used on your website, provide them to us.
  • Be careful that your website's design preferences are aligned with your logo design preferences.

Any specific visual goals for your website?

  • Do you want to design your website based on your specific website goals?
  • If yes, can you list those specific website goals?

Do you have any current marketing materials that you want to incorporate into the design?

  • Do you want to use existing marketing materials?

How many pages will your website have roughly?

Where is the website content coming from?

  • When you provide images/text/video/audio or any other material, it’s crucial also to provide information on the legal permissions that have been obtained for the use of the material (if possible).
  • If any attribution is required, the details should be provided to us before we start working on the project.
  • This is also valid for any materials that are provided by third parties.

Do you need basic training to change and add content on your website (WordPress CMS features)?

  • We can provide you comprehensive training so you are able to create & update website’s content completely by yourself.

Do you have a logo of your company/ organisation?

  • If you have a logo, send us a copy of its largest image as well as the colour codes of your brand.
  • For the best result, the logo should be provided in vector format.
  • The most common vector formats are Postscript (.eps) and Illustrator (.ai).
  • A vector format allows the logo to be made bigger or smaller without losing image quality.
  • A .jpg file is not a vector format and usually doesn’t represent a client’s logo at its best, depending on its size.

Website Marketing

Who are your main competitors?

State your main competitors, their business names and the website link.

Use Google to search for 3 websites that you LIKE in terms of text, content, colour, graphic elements, etc.

  • Please explain in short why you like them and what to include in your design.
  • Sometimes you already know what your website should look like or be similar to - no need to re-invent the wheel.

Who are you trying to attract with your marketing message?

  • Who is the primary audience you would like to reach and who are the secondary audiences?
  • Please describe your potential customers - be specific: nationally or internationally (which countries?)
  • Pay particular attention to their income, interests, gender, age, even type of devices they will use to browse your website.
  • If your website is a business-to-business site, what sort of companies are you hoping to attract?
  • These questions help to understand better your potential visitors and therefore allow to more accurately plan the website design and development.

What main keyword words/phrases would you like to use to make it easier for people to find your website via search engines?

  • E.g. if you were using Google, what words or phrases would you use to find your website?
  • Come up with a reasonable list for at least 3 to 5 of words/phrases.

Phrase 1
Phrase 2
Phrase 3
Phrase 4
Phrase 5

Do you intend to market your company over other Internet channels (besides your website)?

Do you want to manage your social networks profiles/ pages / channels by yourselves or would you want us to do it for you?

Appropriate setup of social networks profiles/pages as well as quality and timely communication through various channels is of crucial importance in building your reputation and relationship with current & possible customers.

What actions do you want visitors to take on the website?

Visitors can buy products, be educated, fill out the form, etc.

How will you measure the success of your new website? (check all that apply)

Features and Benefits

What features would you like your website to have?

Not every website needs to have the same features and sometimes you could ask the features on your website that you really do not need. (check all that apply)

Store/Webshop: Are you planning to sell products online?

If so, what is the product and how many items do you want to sell online?

Are you open to accept credit cards?

Are you looking for a managed solution?

This is where we manage the store on your behalf, responding to customer enquiries, managing stock and products.


Would you like your website to have regular website's maintenance / updates?

  • If you don't have enough knowledge or time we offer maintenance (system, security, speed up, visitors statistics reports), website's content updates etc.


Do you have a deadline for completing the website (deliverable schedule)?

  • Usually, our deadline/website delivery is 4-6 weeks, depending on the Project's size and our other priorities/availability.
  • Our goal is to agree with you on the realistic deadline for website's delivery.


What is your expected budget for this project?

up to £500£500 - £1,000£1,000 - £3,000£3,000 - £5,000£5,000 - £10,000£10,000+

Please include other comments or questions you would like to ask before we prepare a detailed proposal for your website. We are open for any discussions/questions you may have.

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